CARLSBERG BEER
Global Photography
I worked with Carlsberg to create a new photography style that felt genuine and real. Being an international brand, the photography had to work in 140 different markets.
By creating detailed casting and styling notes the lifestyle photography was able to appeal to all markets using the same six models.
In addition to model photography, products were shot in a unique and refreshing way, bringing new life to a trusted brand.
I worked with Carlsberg to create a new photography style that felt genuine and real. Being an international brand, the photography had to work in 140 different markets.
By creating detailed casting and styling notes the lifestyle photography was able to appeal to all markets using the same six models.
In addition to model photography, products were shot in a unique and refreshing way, bringing new life to a trusted brand.
Created with the team at Office: Jason Schulte Design, Inc.