Fanta
Supporting the refresh of a global icon
Fanta is distributed in 190 countries. The design challenge was to build a system that would visually unify the brand worldwide and also allow for flexibility across individual markets.
Fanta is distributed in 190 countries. The design challenge was to build a system that would visually unify the brand worldwide and also allow for flexibility across individual markets.
Marketing challenges and opportunities varied among cultures, so we started by understanding the different shopping experiences — from bodegas in rural Mexico, to supermarkets in Moscow. Then we developed a visual brand architecture that defined the brand’s design strategy and approach for all Fanta variants and sub-brands.
As a junior designer at the time, my role was varied in this project. I helped to implement the senior design vision into playful point of sale, owned the style guide, created production and packaging files, etc.
