Murad

Connected Beauty

Twenty Five years ago
Dr. Howard Murad founded the first modern doctor brand of clinical skincare products.

His philosophy is rooted in the idea that youth is a reflection of how you feel, how you look and how you live, because every aspect of your life is as interconnected as every cell in your body. Murad believes that a connected life, is a beautiful life.

Connected Beauty is where skin, body and mind come together for beauty, health and well-being.

I worked with Murad to help weave their Connected Beauty story into all of their brand. From making the concept clear and understandable to consumers at a brand level and then harmoniously weaving the story through point of sale, social media, diagramatic illustrations, iconography, a new photography style, video etc.