Nike Maxim 

Innovation Unleashed

A global leader in design and innovation, Nike’s culture of invention is driven by their 11 maxims that guide employees of all levels in their work. They celebrate these core values with an annual awards ceremony, the Nike Global Maxim Awards, to honor the greatest achievements at Nike.

This Maxim Awards theme was ‘Innovation Unleashed’. I designed a branding system to be applied globally across the website, environmental space, print, motion graphics, and digital displays.

Conceptually, this design represents the building blocks of innovation. A great idea combines the smallest of pieces to build something bigger and better. Within a set of limitations, the simplest of ideas can be examined and re-examined until it becomes something brand new. With each slight variation comes a completely unique result.